Let’s talk about Schlitz. The butt of jokes, the ass-crack beer you’d have to choke down on camping trips: Pabst, Blatz, Hamm’s all beers with a certain flavor that is maybe almost good if the weather and batch were just right. Throwing Schlitz in with those beers was easy back in the day, but with the new bottled version using the original formula it’s become one of the go to beers like High Life (of course) and your obligatory stable of New Glarus wizardry.
However, Schlitz’s billboards featuring Cynthia Myers and 2/3rds of her BREAST on the freeway with the heaviest traffic in the state has made me an ardent supporter of their so far glowing comeback and a soon to be more frequent kisser of their hops.