Gabe on Piracy. Focusing on the lack of service driving people to pirate, not the fact that they can get stuff for free. This goes hand in hand with the iTunes model– why would any one buy an MP3 when they can get it for free almost as easily? The key is ALMOST as easy. iTunes makes it horrifically convenient to spend your money and legitimately get a MP3. A few less clicks without the guilt is the win– amazingly even though you have to play real money.