Amazon Diablo 3

Without even a published release date YEAR announced (I’ve heard from 2011 to 2013), Amazon has started selling pre-orders of Diablo 3 for ~60$.  Is that even the final price?  Is that the final box art?  Are you giving a giant company a chance to invest your money for up to 3 years and gain interest on it for a pre-order that has only imagined value and from the price is not any type of deal at all, especially since electronic delivery methods may be the only way the game files are actually delivered to the user by the time it comes out?